The Store: Darling Way
In this episode, Beth talks about how she started and founded the Darling Way after her 22-year marriage ended with a divorce. She shares how her shop started after an awful experience buying a lingerie for herself. Her store’s concept is about embracing the fact that it’s okay to be silly, fun, and excited or just a light-hearted approach to the serious topic of sexy fun.
What’s in the Shop?
The Darling Way, as Beth describes it, carries everything fun, flirty, frisky, and fetish. From high-end lingeries, to more affordable lingerie, lotions, potions, lubricants, massage oils, candles, scents, pheromone sprays, stimulating creams, gels, vibrations, whips, chains, anything that people can use to have sexy fun. They also offer different kinds of workshops like Flogging Fun for Nice People, and another about oral sex. Tune in to find out more!
The Shop Experience
This part is all about what customers can expect from going to their store. Beth and her staff — her son and daughter-in-law, go all out to help clients get comfortable in their body by finding something they like. The emphasis is really in creating a fun and memorable experience for each person that comes in. Their promise? If you feel unloved, they will love you until you learn to love yourself!
Making the Customers Comfortable Talking About Sex
“We are just open.” — Beth’s remark when asked how they make customers feel comfortable talking about sex. Listen as Beth walks us through the importance of allowing people time to adjust and become comfortable talking about things that are uncomfortable. She also tells us a story about a just-married couple who visited their shop on their wedding day.
There are a lot of people hesitant to talk about sexy fun — that’s for sure! But for Beth, it is paramount that they take care of their clients no matter how far. She always makes sure that she’s available to attend to her customers’ needs and even offers personal shopping on the phone. One thing she encourages everyone to do is to feel free to laugh, because “it’s okay!” They’re available to help you embrace pleasure without the guilt!
Beth’s new book, Love and Laughter: Sexy (Meaningful) Fun for Everyone is written for women — to help them learn to get comfortable and pay attention to their bodies, show them how they can become good lovers- not for anyone’s sake, but for their own, and the different opportunities to have pure sexy fun.
About Beth Liebling
Beth Liebling is many things—a former board-certified family lawyer, host of the radio show/podcast Love and Laughter with Beth (ESPN Houston 97.5Fm and Itunes), author of the new book Love and Laughter: Sexy (Meaningful) Fun for Everyone.
A mother of five, and a grandmother of one, Beth is the family-forward founder of Darling Way, a sexy luxury boutique in the historic Houston Heights.
She has extensive experience speaking publicly, most obviously on her own radio show and on her additional weekly appearance on “The Blitz,” both on ESPN Houston Radio 97.5fm. She also leads workshops and discussions regularly in Houston at Darling Way and other venues, has been a speaker at B2B conferences.
She broke down unspoken barriers in Dallas when she was invited by BC/BS to speak at their Active Living Expo for Senior Citizens about Passion at any Age.
Links and How to contact Beth
Beth’s shop, Darling Way – https://darlingway.com/
Twitter – https://twitter.com/darling_way
Instagram – http://instagram.com/darlingwayboutique
Facebook – https://www.facebook.com/darlingwayboutique
Beth’s radio show, Love and Laughter with Beth – https://itunes.apple.com/us/podcast/love-and-laughter-with-beth/id1234787448?mt=2
Beth’s latest book, Love and Laughter: Sexy (Meaningful) Fun for Everyone – https://www.amazon.com/Love-Laughter-Sexy-Meaningful-Everyone-ebook/dp/B078VN3Z8W